Social Media: A Brave New World for PR Firms

When social media (as we know it today) first arrived on the scene back in the mid-2000s, there was a lot of internal discussions at companies as to which department was responsible for social media.
When social media (as we know it today) first arrived on the scene back in the mid-2000s, there was a lot of internal discussions at companies as to which department was responsible for social media.
I recently had an experience with an online mattress company that got me thinking about customer service. Of course, we often hear the details of great customer service stories.
Last month Michael Stelzner's The Social Media Examiner put out the 2011 Social Media Marketing Industry Report. The report starts with a bold statement "Social media has gone mainstream. And for business it represents an unprecedented marketing opportunity."
I was meeting with a new client a few weeks back and we were talking about a new product launch. I asked them if a marketing strategy had been formulated yet.
It has been said that in today's world, content is king. Recently, I have heard the more specific, optimized content is king. Either way, producing engaging content is the lifeblood of the social media universe.
In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses.
After several months in the works, we are very pleased to announce that the United Nations has officially launched a new online campaign to raise awareness for its World Food Program.
Few industries are as heavily reregulated as the financial sector in the U.S. There are rules that seem to govern every aspect of business including communication.
In our previous post entitled, 3 Predictions about the future of group buying, we talked about the future of group buying sites like Groupon and LivingSocial. As you may have read, Groupon turned down a $1.6 billion offer from Google.
Slowly but surely, quick response codes (QR codes) are making their way into the mainstream. As mentioned in a post on QR codes from last fall, Best Buy is using them on their in store fact tags. Real estate brokers are using them on real estate signs outside properties to provide virtual tours of the home for sale.
Over the course of my career in marketing and advertising, I have worked on both B2C brands and B2B brands. Yet, one thing that has always astonished me is how most agencies treat B2B marketing and advertising.
A recent TechCrunch article highlighted the enormous growth of group buying sites such as GroupOn and Living Social. According to the article, the group buying industry in the United States
A few months back I did a quick review of the RockMelt browser. In that review, I talked about its reported benefits and challenges. I could not review it firsthand because I had yet to receive an invite.
With ten venues and a reported 18,000 registrants scrambling to sort through hundreds of sessions, along with untold dozens of promotional parties and impromptu events
The official website avoids the fact by assuring that it is not too large. New question and answer site and media darling Quora provides answers ranging from 12,000 to 36,000. Hmm… This infographic does a pretty good job putting some numbers and context behind SXSW 2010 and 2011.
Last week, Master's Degree students from Lund University's School of Economics Entrepreneurial Program visited The Duffy Agency to partake in a lecture given by the agency founder, Sean Duffy.
I've recently been thinking of upgrading to a larger business card just so I can include all the different digital addresses I have piling up.
The great thing about Twitter (and social media in general) is that it allows you to quickly communicate to millions of potential customers in a frank and engaging manner.
Social media represents an incredible opportunity for business. It allows you to more authentically communicate with your customers and build brand loyalty. But if turned inward
Last week, Twitter announced that it will no longer whitelist applications. And this could mean the death knell for thousands of companies.