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Entries in social media (160)

Tuesday
May172011

Social Media: A Brave New World for PR Firms

When social media (as we know it today) first arrived on the scene back in the mid-2000s, there was a lot of internal discussions at companies as to which department was responsible for social media.

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Tuesday
May102011

7 simple rules for great customer service

I recently had an experience with an online mattress company that got me thinking about customer service. Of course, we often hear the details of great customer service stories.

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Friday
May062011

Don't believe everything you read about social media

Last month Michael Stelzner's The Social Media Examiner put out the 2011 Social Media Marketing Industry Report. The report starts with a bold statement "Social media has gone mainstream. And for business it represents an unprecedented marketing opportunity." 

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Tuesday
May032011

3 things social media can't do and 1 thing it can

I was meeting with a new client a few weeks back and we were talking about a new product launch. I asked them if a marketing strategy had been formulated yet.

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Friday
Apr292011

9 ways to repurpose your killer content for social media

It has been said that in today's world, content is king. Recently, I have heard the more specific, optimized content is king. Either way, producing engaging content is the lifeblood of the social media universe.

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Thursday
Apr212011

10 Cool Social Media Infographics

In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses.

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Tuesday
Apr192011

WeFeedback: Sharing Food, Changing Lives

After several months in the works, we are very pleased to announce that the United Nations has officially launched a new online campaign to raise awareness for its World Food Program.

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Tuesday
Apr192011

5 things every financial services company should know concerning social media

Few industries are as heavily reregulated as the financial sector in the U.S. There are rules that seem to govern every aspect of business including communication.

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Tuesday
Apr122011

A few things to consider before using Groupon-like sites

In our previous post entitled, 3 Predictions about the future of group buying, we talked about the future of group buying sites like Groupon and LivingSocial. As you may have read, Groupon turned down a $1.6 billion offer from Google.

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Tuesday
Apr052011

5 inventive uses for QR codes

Slowly but surely, quick response codes (QR codes) are making their way into the mainstream. As mentioned in a post on QR codes from last fall, Best Buy is using them on their in store fact tags. Real estate brokers are using them on real estate signs outside properties to provide virtual tours of the home for sale

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Friday
Apr012011

The secret to B2B marketing is that there is no secret

Over the course of my career in marketing and advertising, I have worked on both B2C brands and B2B  brands. Yet, one thing that has always astonished me is how most agencies treat B2B marketing and advertising.

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Friday
Mar252011

3 Predictions about the future of group buying

A recent TechCrunch article highlighted the enormous growth of group buying sites such as GroupOn and Living Social. According to the article, the group buying industry in the United States

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Tuesday
Mar222011

Will RockMelt succeed where others have failed?

A few months back I did a quick review of the RockMelt browserIn that review, I talked about its reported benefits and challenges. I could not review it firsthand because I had yet to receive an invite.

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Thursday
Mar172011

Some final thoughts on South by Southwest Interactive (SXSWi) 2011

With ten venues and a reported 18,000 registrants scrambling to sort through hundreds of sessions, along with untold dozens of promotional parties and impromptu events

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Friday
Mar112011

SXSWi 2011: Some initial thoughts

The official website avoids the fact by assuring that it is not too large. New question and answer site and media darling Quora  provides answers ranging from 12,000 to 36,000. Hmm… This infographic does a pretty good job putting some numbers and context behind SXSW 2010 and 2011.

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Monday
Mar072011

Looking beyond social media

Last week, Master's Degree students from Lund University's School of Economics Entrepreneurial Program visited The Duffy Agency to partake in a lecture given by the agency founder, Sean Duffy.  

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Tuesday
Mar012011

Five social sites you don't know about, but should

I've recently been thinking of upgrading to a larger business card just so I can include all the different digital addresses I have piling up.

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Tuesday
Feb222011

5 ways to recover from a damaging tweet or post

The great thing about Twitter (and social media in general) is that it allows you to quickly communicate to millions of potential customers in a frank and engaging manner.

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Friday
Feb182011

How social media can help your human resources department

Social media represents an incredible opportunity for business. It allows you to more authentically communicate with your customers and build brand loyalty. But if turned inward

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Tuesday
Feb152011

The end of whitelisting: What it means to Twitter developers and marketers

Last week, Twitter announced that it will no longer whitelist applications. And this could mean the death knell for thousands of companies.

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