Thursday, March 13, 2014 at 10:11AM ;)
So as marketers today sift through the rubble of what once was the traditional ad agency ecosystem, what should they be looking for? Extrapolating from the authors' reasoning, today's marketing service firm should look something like this:
Email Article | 1 Comment | tagged Mckinsey, advertising, agency, marketing industry | in advertising Monday, February 4, 2013 at 6:48AM 
No doubt you have an opinion on the best and worst Super Bowl commercials from yesterday's game. In my opinion, the best way to judge the effectiveness of an ad is by how well it fulfills the objective of the brief. An ad that doesn't appeal to me, but appeals to my Mom, may be a good ad because that is to whom the ad was supposed to appeal. So, from that perspective, I will give all the ads the benefit of the doubt that they each of them fulfilled their brief.
Having said that, here is my critique of the ads that stood out from a
brand or messaging point of view.
Email Article | Post a Comment | tagged Super Bowl XLVII, branding, commercial, tv | in Brand, Current Affairs, advertising, smart phone Thursday, February 16, 2012 at 11:37AM 
Pinterest is different. And not just because the latest "it" site on the social Web is growing astronomically fast.
Thursday, February 9, 2012 at 9:00AM 
The other day, I read a great article from AdAge on the importance of a well-written brief. It struck a chord with me because I am a firm believer that an effective brief is critical to the success of any project or campaign. In fact, nothing at The Duffy Agency is executed without a brief.
Wednesday, January 11, 2012 at 9:00AM 
Last fall, I was looking at my house and decided it was in desperate need of a facelift; specifically, it needed a new coat of paint. So I did what I usually do in these situations
Friday, December 23, 2011 at 9:58AM 
Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year.
Friday, October 7, 2011 at 12:30PM 
Let me start by confessing that I am somewhat of an anomaly in the advertising and marketing world. And it's not because that I am a copywriter who has absolutely no interest in writing the great American novel.
Email Article | 3 Comments | in Apple, Current Affairs, SxSwi, advertising, iPad, iPhone, social media Thursday, September 8, 2011 at 4:59PM 
Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.
Saturday, August 27, 2011 at 10:00AM 
Social media marketing has grown faster than most any other business discipline (and I use the term "discipline" loosely) in the last 50 years. And like many new disciplines, it has been going through growing pains. Social marketing has always had its critics.
Tuesday, July 5, 2011 at 5:32PM 
In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Tuesday, June 28, 2011 at 10:00AM 
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.
Friday, June 17, 2011 at 10:00AM 
The last few years have seen an increase in environmental awareness among consumers. More and more people are opting for eco-friendly labels and there’s been a huge surge in demand for everything clean and green
Tuesday, June 14, 2011 at 11:41AM 
Up until a few years ago, advertising had changed little from the days of the Mad Men. But 3-4 years ago, forces started coming into play that fundamentally
Friday, June 10, 2011 at 10:00AM 
As an international advertising agency, we are often asked by clients to help them extend their marketing message across borders. In fact, adapting marketing messages, campaigns and websites
Tuesday, June 7, 2011 at 10:00AM 
In the classic marketing book, Positioning: The Battle for Your Mind, authors Al Ries and Jack Trout discuss how the challenge for marketers is to create a singular and favorable position in the minds of consumers for your product.
Tuesday, May 31, 2011 at 10:00AM 
I read a book a couple years ago by called 'Juicing the Orange" by Pat Fallon and Fred Senn of the the Fallon Agency. And while many books written today talk about leveraging technology to help increase sales and improve the bottom line
Friday, May 27, 2011 at 10:00AM 
Considering that they created their first short over 70 years ago, you might think using the Three Stooges as a guide to better marketing might seem strange. But the Stooges have shown that their enduring charm and wisdom transcends time and technology.
Friday, May 20, 2011 at 12:42AM 
The Duffy Agency extends its digital offerings through formal partnership with US-based online agency
We’re pleased to announce that The Duffy Agency has entered into a joint business partnership with Digital Day
Thursday, May 19, 2011 at 7:18PM The Duffy Agency forms international partnership with US-based online agency.
Malmö, Sweden /Boston, MA — The Duffy Agency, a full-service international branding and advertising agency, with offices in Malmö, Sweden and Boston, has entered into a joint business partnership with DigitalDay, one of Northeast Ohio’s premier online marketing agencies.
Tuesday, May 17, 2011 at 10:00AM 
When social media (as we know it today) first arrived on the scene back in the mid-2000s, there was a lot of internal discussions at companies as to which department was responsible for social media.
