Are there lessons to be learned from @Sweden?

The @Sweden twitter account has captured the attention of social media folks. People are arguing about whether Sonja is helping or hurting the brand of Sweden, but I think they might be asking the wrong question.

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Health Care and Social Media

A recent article in Information Week stated that the health care community in the United States doesn’t take full advantage of social media as a health care tool. Most healthcare organizations in the U.S. use social media solely for marketing.

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Is Twitter really helping your brand or your employee's brand?

Does your company have its own Twitter account, e.g., @AcmeCorp? Or do you rely on an employee to use their own personal Twitter account to act as the voice of your brand? If your answer is the latter, then you could be setting yourself (and your brand) up for a social media fail.

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