Wednesday, March 5, 2014 at 5:17PM ;)
Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online.
Friday, January 25, 2013 at 3:03PM I just saw this great Slideshare called 55 Brands Rocking Social Media with Visual Content and thought I'd share it with you. The deck is from a Hubspot PDF and was posted by Laura Lopes.
Email Article | 3 Comments | tagged content, hubspot, pinterest, social media marketing, twitter, visual content | in branding, content strategy, social media, twitter Wednesday, August 29, 2012 at 4:16PM 
Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”
Email Article | Post a Comment | tagged Facebook like, branding, facebook, social media marketing | in Brand, Facebook, Marketing, branding, content strategy, social media Thursday, June 14, 2012 at 6:57PM The @Sweden twitter account has captured the attention of social media folks. People are arguing about whether Sonja is helping or hurting the brand of Sweden, but I think they might be asking the wrong question.
Email Article | Post a Comment | tagged branding, social media policy, twitter | in Brand, branding, content strategy, social media, social media policy, twitter Friday, August 5, 2011 at 10:16AM 
In today's social media driven marketplace, we all know that content is king (and actually, to be more specific, optimized content is king). And to develop the best optimized content, you need to start with a content strategy.
