Wednesday, August 29, 2012 at 4:16PM 
Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”
Email Article | Post a Comment | tagged Facebook like, branding, facebook, social media marketing | in Brand, Facebook, Marketing, branding, content strategy, social media Thursday, February 16, 2012 at 11:37AM 
Pinterest is different. And not just because the latest "it" site on the social Web is growing astronomically fast.
Thursday, February 9, 2012 at 9:00AM 
The other day, I read a great article from AdAge on the importance of a well-written brief. It struck a chord with me because I am a firm believer that an effective brief is critical to the success of any project or campaign. In fact, nothing at The Duffy Agency is executed without a brief.
Wednesday, January 11, 2012 at 9:00AM 
Last fall, I was looking at my house and decided it was in desperate need of a facelift; specifically, it needed a new coat of paint. So I did what I usually do in these situations
Friday, December 23, 2011 at 9:58AM 
Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year.
Thursday, September 8, 2011 at 4:59PM 
Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.
Tuesday, July 5, 2011 at 5:32PM 
In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Tuesday, June 28, 2011 at 10:00AM 
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.
Tuesday, June 21, 2011 at 10:00AM 
A company’s success or failure hinges on its brands. They are the key to controlling consumer perception.
Friday, June 17, 2011 at 10:00AM 
The last few years have seen an increase in environmental awareness among consumers. More and more people are opting for eco-friendly labels and there’s been a huge surge in demand for everything clean and green
Tuesday, June 14, 2011 at 11:41AM 
Up until a few years ago, advertising had changed little from the days of the Mad Men. But 3-4 years ago, forces started coming into play that fundamentally
Friday, June 10, 2011 at 10:00AM 
As an international advertising agency, we are often asked by clients to help them extend their marketing message across borders. In fact, adapting marketing messages, campaigns and websites
Tuesday, June 7, 2011 at 10:00AM 
In the classic marketing book, Positioning: The Battle for Your Mind, authors Al Ries and Jack Trout discuss how the challenge for marketers is to create a singular and favorable position in the minds of consumers for your product.
Tuesday, May 31, 2011 at 10:00AM 
I read a book a couple years ago by called 'Juicing the Orange" by Pat Fallon and Fred Senn of the the Fallon Agency. And while many books written today talk about leveraging technology to help increase sales and improve the bottom line
Friday, May 27, 2011 at 10:00AM 
Considering that they created their first short over 70 years ago, you might think using the Three Stooges as a guide to better marketing might seem strange. But the Stooges have shown that their enduring charm and wisdom transcends time and technology.
Tuesday, May 24, 2011 at 9:54AM 
In today's social media world, brands are focusing on connecting with and engaging their customers. Customers are asked to become fans, to "like" Facebook brand pages, and to follow brands on Twitter.
Friday, May 13, 2011 at 10:00AM 
Each of the last six years, Millward Brown Optimor has conducted their BrandZ survey, TheTop 100 Most Valuable Global Brands, which calculates the value of each brand according to economic and competitive dynamics. And yes, there is an app for that—a BrandZ Top 100 app, that is.
Tuesday, May 10, 2011 at 10:00AM 
I recently had an experience with an online mattress company that got me thinking about customer service. Of course, we often hear the details of great customer service stories.
Tuesday, May 3, 2011 at 10:00AM 
I was meeting with a new client a few weeks back and we were talking about a new product launch. I asked them if a marketing strategy had been formulated yet.
Tuesday, April 26, 2011 at 11:49AM 
A few weeks back, we looked at some innovative uses for QR codes. And it got us thinking. What are some other places we'd like to see QR codes that would add value, as opposed to just for promotional use.
