If content is king, then this may be the king of content

The purpose of today's post is not to argue about the importance of good content but to provide one simple example of a piece of writing that understood its audience, was relevant and timely. It not only got people to act, it went viral, spreading across the globe.

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How to ensure a consistent brand voice across all channels

Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.

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5 reasons why you should always use a professional copywriter

There was a great line in a video called Truth in Advertising (a video we've mentioned before) in which commenting on a particular creative's talent, the person says "Creativity speaking, he is the cheapest.

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