Gampaigns: How to win the brand engagement game

What do you call an online campaign that is centered around a game or contest? You guessed it: “Gampaign”.  Today we launched our latest game, “Search Party”,  for our fashion client Napapijri. The premise is simple: While shooting their Fall/Winter collection in Iceland, they left 3 bags behind. Create a search party and find the bag using an interactive map and you could win tickets for 4 to Iceland. 

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