The value of a Facebook "Like"

Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”












Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”
In Sean Duffy's latest Marketing Moxie column on Talent Zoo, he looks beyond advertising to explore the real value Facebook for brands.
Dear Google+, Let me start this off by saying that it's not you; it's me. Really. I think you're great. These last few weeks have been really fun. Your simple elegance is breath-taking and you are so easy to get along with.
Social media marketing has grown faster than most any other business discipline (and I use the term "discipline" loosely) in the last 50 years. And like many new disciplines, it has been going through growing pains. Social marketing has always had its critics.
As most of you know, the new social networking site from Google, Google +, went live on a limited basis at the end of last month. Since that time there has been a scramble in social media circles to get invites.
In today's social media world, brands are focusing on connecting with and engaging their customers. Customers are asked to become fans, to "like" Facebook brand pages, and to follow brands on Twitter.
In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses.
A few months back I did a quick review of the RockMelt browser. In that review, I talked about its reported benefits and challenges. I could not review it firsthand because I had yet to receive an invite.
The great thing about Twitter (and social media in general) is that it allows you to quickly communicate to millions of potential customers in a frank and engaging manner.
I was checking-in at my favorite diner the other day on Foursquare, and I got to thinking about the features I'd like to see to make my favorite social media tools more useful for me and for my clients.
Like many things in social media, there needs to be a certain preponderance of buzz for a platform or application to catch on with the social media mainstream.
Another year is coming to an end, and once again, we've seen amazing strides in marketing and advertising. 2010 was the year Twitter grew up. It was also the year that Groupon showed us a new way to shop.
We talk to a lot of companies about joining the social media revolution and creating a larger digital fingerprint.
On Monday, Facebook finally revealed it's long awaited messaging system to the world. And though not quite the "email killer" many prognosticated
RockMelt launched in private beta on Sunday and so far the reviews seem to be mixed. Maybe that's because so many of us were burned by the promise of Flock.
There is a battle going on for your location-based, disposable-income dollars, and the latest salvo has been launched by Google with their Google Boost product.
Facebook Groups have been the forgotten child of the site for too long. While Facebook Pages have seen constant development with new features and adaptions coming out on a regular basis
We speculated in a previous post about whether or not Facebook users were getting fed up, and it seems as though the sentiment has only grown since then.