Super Bowl XLVII: The good, the bad and the ugly

No doubt you have an opinion on the best and worst Super Bowl commercials from yesterday's game. In my opinion, the best way to judge the effectiveness of an ad is by how well it fulfills the objective of the brief. An ad that doesn't appeal to me, but appeals to my Mom, may be a good ad because that is to whom the ad was supposed to appeal. So, from that perspective, I will give all the ads the benefit of the doubt that they each of them fulfilled their brief.

Having said that, here is my critique of the ads that stood out from a brand or messaging point of view.

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What mobile advertising can learn from The Daily

Google recently announced that the mobile sector is growing faster than they ever predicted. CEO Eric Schmidt told the audience at the Internet Advertising Bureau’s Annual Leadership meeting keynote that YouTube is seeing 200 million mobile playbacks a day.

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Your clients are online, are you?

We talk to a lot of companies about joining the social media revolution and creating a larger digital fingerprint.

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Will QR Codes Change the World?

Links are what makes the Internet the Internet. It's a simple idea and one we all take for granted.

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