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Entries in Marketing (67)

Tuesday
Apr192011

5 things every financial services company should know concerning social media

Few industries are as heavily reregulated as the financial sector in the U.S. There are rules that seem to govern every aspect of business including communication.

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Tuesday
Apr122011

A few things to consider before using Groupon-like sites

In our previous post entitled, 3 Predictions about the future of group buying, we talked about the future of group buying sites like Groupon and LivingSocial. As you may have read, Groupon turned down a $1.6 billion offer from Google.

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Friday
Apr012011

The secret to B2B marketing is that there is no secret

Over the course of my career in marketing and advertising, I have worked on both B2C brands and B2B  brands. Yet, one thing that has always astonished me is how most agencies treat B2B marketing and advertising.

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Friday
Mar112011

SXSWi 2011: Some initial thoughts

The official website avoids the fact by assuring that it is not too large. New question and answer site and media darling Quora  provides answers ranging from 12,000 to 36,000. Hmm… This infographic does a pretty good job putting some numbers and context behind SXSW 2010 and 2011.

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Tuesday
Mar082011

5 things every marketer can learn from Apple

No matter if you're an Apple fanboy (and just for the record I am not) or a PC zealot (I'm not a zealot but prefer PCs), there is no denying that the way Apple markets its products is amazing.

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Friday
Feb112011

What is the meaning of love?

It seems an appropriate question to ask on Valentine's Day. What is love? Some say that what most people think of as love is just a brand created by greeting card companies and perpetuated by Hollywood movies

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Friday
Feb112011

The importance of being authentic

You may have heard that Taco Bell has been under fire for advertising beef tacos that do not contain enough actual beef in its meat filling to justify calling it beef.

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Monday
Feb072011

What Super Bowl XLV can teach you about modern communication

Another  year & another Super Bowl (XLV) with all the hype that surrounds it—and I'm just talking about the Super Bowl XLV TV ads, which, it could be argued, has almost eclipsed the game itself. 

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Friday
Jan212011

5 key strategies for trade show success

Up through 2009, studies were showing that trade show attendance was declining — an indication of the bad economy that wrought havoc around the world.

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Tuesday
Jan182011

A social media wish list

I was checking-in at my favorite diner the other day on Foursquare, and I got to thinking about the features I'd like to see to make my favorite social media tools more useful for me and for my clients.

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Tuesday
Dec142010

New report shows the Web hits another major milestone

For all the hype around the Internet and its ubiquitous nature, good old-fashioned TV always reigned supreme when it came to killing time. For years, the average American

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Friday
Dec102010

Comedy Central gets creative with the common

Comedy Central released their new logo yesterday. It’s a brave move away from their traditional logo.

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Friday
Dec032010

Your clients are online, are you?

We talk to a lot of companies about joining the social media revolution and creating a larger digital fingerprint.

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Friday
Nov192010

Will QR Codes Change the World?

Links are what makes the Internet the Internet. It's a simple idea and one we all take for granted.

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Friday
Nov052010

Socialisation of Brands: How can your brand benefit from social interactions?

Marketing firm Universal McCann has just released the 5th installment of their Wave series. Wave 5 is called ‘The Socialisation of Brands’. The report looks at how people are using the internet and asks the question,

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Friday
Oct292010

4 great ways to celebrate Halloween online: Zombie Edition

It’s the most wonderful time of the year. The time when ghosts, ghouls and creepy things emerge from their hidden depths and burst through to the mainstream to run amok on your computer screen.

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Friday
Oct082010

The new Facebook Groups and your business: a great match

Facebook Groups have been the forgotten child of the site for too long. While Facebook Pages have seen constant development with new features and adaptions coming out on a regular basis

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Friday
Oct012010

Why it all matters: the importance of knowing your brand online

The Internet isn’t your friend. It’s not your buddy or your pal. The Internet is a machine that lays in wait for that one moment for you to do something wrong

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Tuesday
Sep282010

Tweets now on sale for $100,000

We blogged about Promoted Tweets back in April when the new advertising model was first announced, proclaiming Twitter to be on the right track in their quest to monetize the service.

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Friday
Sep242010

The 5 dangers of a half-hearted social media campaign

It was your lifelong dream to open a pizza parlor. Finally, after years of toil, you succeed in making Panucci’s Pizza a success. Then you decide a delivery service is a must since everyone else does it.

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