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Twenty-four hours later the D&AD shortlist can be accessed. Congratulations to everyone who got in the book, thumping pats on the back to everyone who’s got nominated. There are 10 in the book from India. Japan has 10 in the book and 6 nominations, with just one entry each for packaging and book design – the rest expectedly for digital. There are 23 very proud creative teams in Singapore with entries in the book and 3 ecstatic ones are in the running for pencils. Not unsurprisingly, all entries save one are in print. Australia has 17 in the book and 3 nominations. But get this. Their Titanium-winning, award-show dominating Earth Hour didn’t even make it to the book. And get this again. The UK has 58 nominations and 295 in the book. Yep, that’s no misprint…58 nominations, 295 in the book. We’re opening a branch office there next year.
Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.
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