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Imagine a pair of sneakers that would be at home in the Jolly Green Giant’s shoerack. Now imagine them embellished with all sorts of adornments including glitter and paint. Still can’t get the picture? Then take a look at the Left Right Project. A part of Adidas’ Originals campaign, this one’s really supersized. The giant sneaker pair were separated at birth – with one each being adopted by a team of East Coast and West Coast urban artists. After the two teams had their way with each sneaker, the pair was reunited on Venice Beach, LA amidst a gaggle of skateboarders, slam-dunking basketballers and exercise nuts. As a coast-to-coast engagement initiative with art at its heart, this one kicks butt with Size 376 sneakers.
Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.
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