Stop me if you’ve heard this before, but global warming is for real. Oceans are rising. The polar caps are melting. Land masses are shrinking. There is no room for doubt that it is getting warmer, and the planet is in grave danger. In fact, some pessimistic experts opine that it’s already too late, and you may as well hand in your papers and kiss your backside goodbye.

So should you scream ‘Armageddon’, drink all the wine you’ve been hoarding and turn to spirituality in anticipation of the inevitable?

Er, not just yet. Sure, as human beings we’ve some explaining to do for our fatheadedness (Reality TV, Sarah Palin, Karaoke.) But we’ve also demonstrated we can make the impossible happen, especially when our backs are to the wall.
 
We’ve saved the panda from extinction. We’ve plugged the hole in the ozone layer. And Michael Bolton no longer pollutes the airwaves.

We can reverse global warming too. All we have to do is rally around and make a genuine effort. OK, this is where the ad spiel comes in.

We’ve just launched a website for our client Schneider Electric. It’s called ActiveBE.com. This site is helping raise awareness about climate change. The idea behind the site is to help visitors record and upload a short video of themselves pledging to do their bit to stop global warming. These videos will be compiled into a global video petition that will initiate debate and discussion around this issue amongst key opinion leaders.

You can do your part by recording your video petition on the website, or uploading a short video you’ve made using your cellphone or digital camera.

Get started right away. Record your video pledge now.

It would also be fantastic if you could populate the social media properties we’ve created around this project.

Become a fan on Facebook here.

Join our MyGreenPledge Group.

Follow ActiveBE on Twitter.

Join ActiveBE on LinkedIn.

Thanks a bunch in advance. I hope to see you on ActiveBE.com.

Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.

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